Activewear casting has its own demands: real conditioning that holds up on camera and the ability to actually move under direction.
TDA is a dedicated London agency for fitness models and sports models, built across disciplines and body types — runners, lifters, dancers, swimmers and everyday-fit models — for activewear, sportswear, gym, wellness and supplement campaigns, with credits for brands including Gymshark, Sweaty Betty, Gym King and Nike. We keep the board genuinely inclusive across age, size and ethnicity, because the best brands want real movement, not one airbrushed ideal. We supply fitness and sports models across London, Surrey, Hertfordshire, Essex, Kent, Manchester, the North East and the UK. If you're a sportswear brand, fitness company, marketing or advertising agency, casting director or production company, get in touch for a shortlist.
The board
Sports casting fails on camera the moment a pose replaces genuine movement. This board is athletes and movers first — runners, players, gym-built bodies — cast for sportswear campaigns, performance product, active retail and governing-body work where credibility is the brief. Recent examples: Grace for Nike, Jenna for ASICS and Asha, Sharna-Louise and Ombi for the LTA.
Briefs specify sport, build, age and skin tone, and the board is deliberately broad on all four. Many of our sports models also hold hands or fittings profiles — parts work and performance work book together more often than you would expect.
Book through contact. To join the board, apply with honest, current photos and your sport history — no gym mirror shots required.
The work itself splits three ways. Campaign and stills shoots want controlled, repeatable movement — a runner holding stride shape through thirty takes, a boxer landing the same guard position on a mark. Video and social briefs want genuine output the camera can stay close to: real sweat, real effort, no acting. And fit-and-function work — sportswear brands testing kit on the bodies it was designed for — books through the same roster, which is why several of our sports models also carry fittings profiles.
Rates follow the same session-plus-usage structure as the rest of the agency; read the fit modelling guide for how the mechanics work, or ask us for the current rate card against a live brief. Governing-body and grassroots campaigns are quoted the same way as brand work, and multi-model bookings — a five-a-side line-up, a doubles pair, a full training group — are shortlisted from one submission.
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Tap the heart on any model card to add them to your shortlist.
Tell us what the shoot needs. We come back the same working day with options and a fee.
Your enquiry is with the booking desk. We reply the same working day, Monday to Friday.
